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YouTubers Union Teams With Actual Labor Union To Pressure YouTube

A group of content creators say they’re organizing to make YouTube become a fairer platform, reports Motherboard:

The YouTubers Union, a community-based movement fighting for the rights of content creators and users, has joined forces with IG Metall, Germany’s largest union and Europe’s largest trade union. Together, they have launched a joint venture called FairTube and sent a letter of demands to YouTube accompanied by a video explaining their concerns, demands, and plan of action. The move is one of the most significant organized labor actions taken by creators on the platform, and puts some actual union power behind what has thus far been a nascent and disorganized movement.

In recent years, YouTube creators have consistently spoken out about changes to the massive platform that they say they are rarely consulted on that affect their ability to make money. For example, YouTube has repeatedly changed how it handles copyright takedown requests (allowing copyright holders to assert copyright on and monetize videos that they didn’t upload, for example.) YouTube has also controversially “demonetized” or issued content warnings to some innocuous channels. One of the creators leading the unionization charge, Jörg Sprave, has had his popular slingshot videos removed by YouTube.

“We aren’t demanding things that cut into profits or are unrealistic. We want fairness. We want transparency. We want to be treated like partners. And we want personal communication instead of anonymous communication,” Sprave told Motherboard… . In a letter to YouTube signed by Sprave and Christiane Benner, the Vice President of IG Metall, FairTube asks that “all categories and decision criteria that affect Creators’ earning capability, especially monetization and search and discovery, shall be transparent.”

The union’s project secretary believes YouTube is now required to do this under Europe’s new GDPR regulations. (Adding that in the meantime, YouTube content creators “are having severe mental health problems as a result of living under algorithmic management.”)

The article notes one study that found that the top 3% of YouTubers generate about 90% of the traffic — yet even then, their average income is around $17,000. And Sprave now complains that YouTube creators “are making less money, have less stability, and are constantly being suppressed and demonetized now that YouTube is in favor of ad-safe brands.”


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