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Would You Pay $17 To $27 Monthly For All Video Streaming Services Combined?

With more streaming services coming from WarnerMedia, Apple and Disney, it has people wishing for a single plan to get access to all of them. A new survey from Morning Consult in conjunction with The Hollywood Reporter polled consumers to see how much they’d be willing to pay for access to all their favorite video streaming services. The research reveals that most consumers would like to pay between $17 and $27. From the report: Many Americans who stream media pay for three services at a collective $37 per month, though the optimum price for wooing far more households to multiple streamers is a combined $21 a month, the poll finds. The acceptable range consumers would like to pay for all their streaming offerings is $17 to $27. (The poll uses the Van Westendorp model, which seeks to locate the sweet spot in pricing between what consumers deem “too good to be true” and “too expensive.”) The results of the poll may be unwelcome news for WarnerMedia, since its coming product, dubbed HBO Max, is expected to cost consumers as much as $17 monthly, whereas Disney’s service, called Disney+, will run only $7 monthly when it kicks off in November. (Netflix has an $8.99 basic plan and $12.99 standard plan.) The poll shows that consumers are willing to pay much more for their cable TV package than they are for streaming, as the poll indicates that 90 percent of U.S. subscribers pay more than $50 per month for their service.

“The poll also found that […] 26 percent of adult Americans have heard nothing at all about Disney+,” according to The Hollywood Reporter. “About 35 percent of American adults have heard nothing of Apple’s upcoming product, while 40 percent haven’t heard of WarnerMedia’s plans and 46 percent haven’t heard of NBCU’s.”


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