When You Listen, They Watch: Pre-Saving Albums Can Allow Labels To Track Users on Spotify

Pre-saving albums on Spotify can give music labels access to personal user data like emails addresses and playlists, according to a Billboard report. From a report: To pre-save music, which adds a release to a user’s library as soon as it comes out, Spotify users click through and approve permissions that give the label far more account access than the streaming giant normally grants them — enough to track what they listen to, change what artists they follow and potentially even control their music streaming remotely. This lets labels access some of the data that streaming companies usually guard for themselves — which they want in order to compete with the streaming giants on a more even playing field. But at a time when the policies of online giants like Google and Facebook has made online privacy a contentious issue, music’s pre-saving process could begin to spark concern among consumers, and perhaps even regulators.

Labels also ask for far more permissions than they need. Spotify users who, for example, tried to pre-save the Little Mix single “Bounce Back” from links shared by the act or its label, Sony Music, were prompted to agree that Spotify could allow Sony to “view your Spotify account data,” “view your activity on Spotify” and “take actions in Spotify on your behalf.” The exact permissions Sony requests are only visible to those who click through to the corresponding submenus, so users may not fully understand all that they’re agreeing to — or that the changes apply to their account unless they change it on Spotify’s website.

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