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Western Tech Brands Are Recognized in China, But Their Products Are Rarely Used

Despite having insignificant market shares and being marginal players in mainland China, western tech giants have a very high brand awareness among Chinese consumers, a market survey published last week revealed. From a report: The survey, which factored in answers from more than 2,000 respondents, showed that for the most part, top western tech companies have established themselves in the consciousness of the Chinese public. The survey, carried out by market research firm Statista, found that Apple had a 91% brand awareness among Chinese users, one percent behind the brand awareness leaders — local tech firms Alibaba, Baidu, and Tencent. However, less than half (48%) of the respondents said they used Apple products, while daily usage for the three top Chinese firms was 74%, 82%, and 82%, respectively. Similar stats were also recorded for four other western tech giants, with consumers being aware of their business, but rarely using their products — Google (87% brand awareness, 45% consumer usage), Microsoft (86% and 62%), Amazon (82% and 32%), and Facebook (66% and 17%).


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