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WarnerMedia Announces HBO Max, Its Netflix Rival That Will Launch Next Year

There’s HBO Go, HBO Now, and soon, there will be HBO Max. For WarnerMedia and parent company AT&T, the latter is most important, as it will become the subscription video service that they position against Netflix, Hulu, the upcoming Disney+, Apple’s upcoming TV+, and a range of other paid video offerings. From a report: “Anchored with and inspired by the legacy of HBO’s excellence and award-winning storytelling, the new service will be ‘Maximized’ with an extensive collection of exclusive original programming (Max Originals) and the best-of-the-best from WarnerMedia’s enormous portfolio of beloved brands and libraries,” the company wrote in a press release today. (The emphasis there is from WarnerMedia, of course.) So you’ll get all the stuff you’d expect from having HBO — TV series, on-demand movies, watching some primetime HBO shows live — plus a huge serving of content from basically every other WarnerMedia property. More relevant to you is that WarnerMedia also confirmed that HBO Max will have exclusive streaming rights to every episode of Friends when it launches in spring 2020; that’ll be after the hugely popular sitcom departs Netflix. Friends is set to leave in 2019, so there might be a gap where the show disappears from streaming altogether until HBO Max’s debut.


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