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The Impossible Whopper is Coming To Every Burger King in America Next Week

Burger King will start selling its meatless Whopper across the United States on August 8, the biggest rollout for Impossible’s plant-based product. From a report: The burger chain has been selling the Impossible Whopper, featuring a meatless patty made by Impossible Foods, in a few markets in the United States since April. It first tested the product in St. Louis before announcing in May that it would offer the Impossible Whopper nationally this year. Interest in plant-based protein has surged as many people try to reduce their meat intake for health or environmental reasons. US retail sales of plant-based foods have grown 11% in the past year, according to a July report from trade group Plant Based Foods Association and the Good Food Institute, a nonprofit that supports plant-based businesses. The Impossible Whopper has been performing well, Chris Finazzo, Burger King’s president for the Americas, told CNN Business.


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