LinkedIn this week announced algorithm changes made over the past 12-18 months to favor conversations in its Feed that cater to niche professional interests, as opposed to elevating viral content. From a report: Users may have noticed that their notifications or engagements on LinkedIn have increased lately. LinkedIn has done this in part, because internal research found that participation wasn’t even across the platform, and that much of the attention in on LinkedIn was skewed towards the top 1% of power users, according to Tim Jurka, Director of Artificial Intelligence at LinkedIn.
Changes include: Elevating content that users are most likely to join in conversation, which typically means people that users interact with directly in the feed through comments and reactions, or people who have shared interests with you based on your profile. Elevating a post from someone closer to a users’ interests or network if it needs more engagement, not if it’s already going viral. Elevating conversations with things that encourage a response (like opinions commentary alongside content), as well as posts that use mentions and hashtags to bring other people and interests into the conversation and elevating posts from users that respond to commenters. Elevating niche topics of conversation will perform better than broad ones.