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Firefox Will Give You a Fake Browsing History To Fool Advertisers

Security through obscurity is out, security through tomfoolery is in. From a report: That’s the basic philosophy sold by Track THIS, “a new kind of incognito” browsing project, which opens up 100 tabs crafted to fit a specific character — a hypebeast, a filthy rich person, a doomsday prepper, or an influencer. The idea is that your browsing history will be depersonalized and poisoned, so advertisers won’t know how to target ads to you. It was developed as a collaboration between mschf (pronounced “mischief”) internet studios and Mozilla’s Firefox as a way of promoting Firefox Quantum, the newest Firefox browser. […] Just a warning — if you use Track THIS it may take several minutes for all 100 tabs to load. (I used Chrome as my browser.) But when as it gradually loads, it’s like taking a first-person journey through someone else’s consciousness.


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