Domino’s Launches E-Bike Delivery To Compete With UberEats, DoorDash

Domino’s is planning to become more competitive with on-demand apps like DoorDash, GrubHub and UberEats by delivering pizzas with custom electric bikes. According to TechCrunch, the pizza company has partnered with Rad Power Bikes to deploy hundreds of e-bikes across corporate-owned stores later this year in Baltimore, Houston, Miami and Salt Lake City. From the report: The e-bikes supplied by Rad Power Bikes are equipped with small integrated motors to assist with pedaling, and can run for 25 to 40 miles, depending on the user, before needing a recharge, according to the company. The bikes are equipped with lights in the front and back, reflective materials for driver safety and have a top assisted speed of 20 miles per hour. Importantly, the e-bikes have been customized to hold pizza, drinks and sides. One e-bike can hold up to 12 large pizzas. The company tested the e-bikes and discovered that service and delivery times improved, Tom Curtis, Domino’s executive vice president of corporate operations, said in the announcement. The e-bikes also opened up the labor pool for the company, allowing it to tap into candidates who might not have a car or driver’s license. Some franchisee owners were already using e-bikes and found they are essential in hilly urban areas.

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