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CES 2020 Will Allow Sex Toys But Crack Down On ‘Sexually Revealing’ Clothing

The Consumer Electronics Show will allow sex toys to win awards and be presented on the show floor next year under the show’s health and wellness section. “The Consumer Technology Association, which runs the show, says they’re being included on a ‘one-year trial basis,’ meant to assess how they fit into the category,” reports The Verge. The group is also cracking down on “sexually revealing” clothing. From the report: The CTA is also updating the dress code policy for CES in an attempt to further crack down on companies hiring models to wear revealing clothing as a way to bring visitors to their booths. This kind of behavior has generally been banned already, but the CTA is now adding a punishment for violators: they risk losing rank in a tenure system that helps them attain a good position on the show floor. The new rules say that companies can get in trouble for outfits that are “sexually revealing or that could be interpreted as undergarments.” If clothing reveals “an excess of bare skin” or “hugs genitalia,” it will be banned as well. The guidelines apply to all staff. Pornography will remain banned on the show floor. The CTA says the ban will now be “strictly enforced with no exceptions,” whereas some has slipped through in previous years.

CES has maintained confusing policies around sex tech for years, and those rules have never seemed to be evenly enforced. Some companies, like the sex toy company OhMiBod, have been able to find a place on the show floor for years; others, like the porn studio Naughty America, have been able to show VR demoes in private booths. But the show’s policies have seemingly prohibited all of this, and it’s meant that other companies interested in showing their sex-related products have been unable to present at the enormous annual convention.


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