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As Streaming Offerings Become More Expensive and Convoluted, People Are Setting Up Their Own Smaller, More Intimate Platforms

An anonymous reader shares a report: Because of the convoluted nature of licensing agreements and the vagaries of corporate competition, what’s on Netflix is substantively different than what’s available on Hulu or Amazon Prime. Different still are the network-specific streamers, like the up-and-comers HBO Max and Disney+, and the more niche offerings, like Shudder, Kanopy, Mubi, and Criterion. All of them have the same aim, which is to lock up intellectual property to keep people streaming. It’s a lot! Plex, a company that sells media server software, has found itself in the strange position of being the answer to that problem. It has two components: the piece of software that organizes media on your computer’s hard drive and the client-side program that lets you and your friends and family stream that content from wherever you are on just about any device.

It’s clean. It’s beautiful. It is extraordinarily simple to use. It looks a little like Netflix. Except, all of the content is custom, tailored by the person running the server. In the company’s words, both pieces of its software are “the key to personal media bliss.” What Plex doesn’t say, however, is how that bliss is achieved. Because what’s on Plex servers is populated by people, most of the commercial content you’d find there is probably pirated. And this is the main tension of using Plex: while the software itself is explicitly legal, the media that populates its customer-run servers is not — at least the stuff protected by copyright law. The company, of course, doesn’t condone this particular use of its software.


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