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Apple Lowers Prices on the MacBook Air and MacBook Pro and Adds New Features

Apple today announced updates to the MacBook Air and 13-inch MacBook Pro. The MacBook Air price is being lowered to $1,099, but it will be offered to college students for $999. From a report: It will be sold in the same configurations as before, starting with 128GB of storage, but Apple updated the screen with new TrueTone technology. That means it sets the colors on the screen to match the lighting of the room for a more comfortable viewing experience. It also includes the updated keyboard design that Apple first launched in updated MacBook Pros back in May. It should help to prevent some of the sticky key problems experienced in Apple’s MacBooks. But this is not the full keyboard refresh that’s rumored to ship with an entirely new keyboard configuration. The new 13-inch Retina MacBook Pro starts at $1,299 (or $1,199 for college students.) and includes a quad-core processor in the entry-level model for the first time and improved graphics performance. Like the refresh in May, the entry-level models now also come with new keyboard materials to help prevent sticking keys.


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